History
In 1928, Walter Diemer, an accountant for the Fleer Chewing Gum Company in Philadelphia,
was experimenting with new gum recipes. One recipe was found to be less
sticky than regular chewing gum, and stretched more easily. This gum
became highly successful and was eventually named by the president of
Fleer as Dubble Bubble. Original bubble gum was pink because that was the only dye Diemer had on hand at the time.
To test his new recipe, Diemer took samples of the new gum over to a
local store and it sold out in a single day. To help sell the new Dubble
Bubble gum, Diemer himself taught salespeople how to blow bubbles so
that they in turn could teach potential customers. Dubble Bubble
remained the only bubble gum on the market until Bazooka hit the market
after World War II.
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